Yuhyun Chong (KOREA 2024)

Yuhyun Chong (@Viiylly) is a 27-year-old from South Korea, standing at 178 cm tall. She earned her Master’s in Business Administration on a full scholarship from a business school in Shanghai.

As a CEO with a global business perspective, she successfully founded a government-supported ESG fashion brand, contributing to the growth of healthy and sustainable beauty. By combining her roles as a model and a CEO, she strive to make a meaningful impact as a female leader, advocating for healthy fashion choices for women and championing social responsibility.

Chong, as Miss Grand Korea 2024, aims to convey a message of hope as she takes on new challenges and personal growth, focusing on the shadows hidden by the world‘s light. She dream of a world without war, where people of diverse religions, languages, and skin colors unite through the fundamental value of love.